Ranking Teen Social Media Preference

Brokerage firm Piper Jaffray does a semiannual survey of teen preferences – from shopping to TV watching. We’ve written about it before, and the section on social media usage is always something that we focus on. As a reminder, here are the rankings of the surveyed teens’ “most important” social network from 12 months ago.

Piper teen survey social media

As you can see, Instagram was the clear #1 last year, Twitter preference was moving down, Facebook was stable in the teens and Snapchat was beginning to make inroads.

Fast-forwarding twelve months, the new results are in. This time around the survey polled 10,000 teens about a number of topics, and when it comes to social media the momentum of Snapchat is undeniable. Below is the percentage of teens’ who ranked each network their top social site or app for fall 2016:

snapchat-logo

  • Snapchat – 35%
  • Instagram – 24%
  • Twitter – 13%
  • Facebook – 13%
  • Pinterest – 1%
  • Google+ – 1%

The survey also asked the teens which network they use at least once a month.

  • Snapchat – 80%
  • Instagram – 79%
  • Twitter – 56%
  • Facebook – 52%
  • Pinterest – 25%
  • Google+ – 22%

It’s pretty clear that Snapchat and Instagram are dominating teen time and attention right now. Pictures and video are hot, both in the context of messaging and making permanent posts.

There are more interesting tidbits in the survey. When asked where/how teens consume video/TV, a big time evolution is happening. This shift may be clear to you if you’ve got a teen living in your house. As of this survey, YouTube passed conventional TV for the first time in terms of preferred viewing medium, and Netflix continues to be the leader.

  • Netflix – 37%
  • YouTube – 26%
  • Cable TV – 25%
  • Hulu – 3%
  • Other streaming – 6%

In terms of mobile devices, iPhone continues to dominate and looks to get stronger. 74% of the teens surveyed own an iPhone, up from 69% in April of this year, and 79% said that their next phone will probably be an iPhone. We’re not sure whether the bulk of the responses came in before or after high end Samsung phones started catching fire, but we suspect that it was before.

When it comes to teen social media preference, a couple of things are clear:

  • Pictures and video are where it’s at currently
  • Permanent vs. ephemeral is an important distinction and perhaps more important than public vs. private

With Instagram for example, your account can be public or private, but even if it is private it is public to your friends who can all see it – and make no mistake, what your friends think of your pictures is very important. Instagram is the home for your permanent images, and you may also use it for messaging. If you don’t want that image living on into next week or next year, you’ll probably use Snapchat.

 

 

If you are worried that your teen or tween is at risk, we can help. The ThirdParent initial audit is now FREE (previously a $49 value). Ongoing monitoring is $15 per month and you can cancel at any time. Click here to sign up today!

Contact ThirdParent any time for help and resources for monitoring child and teen internet activity.

Work at a high school or college? We have custom solutions for monitoring dangerous or inappropriate activity. Learn more.

Follow us on Twitter or Facebook for more news and information on keeping your teens safe online. You can also sign up for our weekly newsletter below.

 

What Are Your Social Media Profiles Telling Recruiters?

There is a brand new survey out of human resources technology firm Jobvite, and it focuses on how recruiters are doing their job right now.

If you’re in college and getting ready to graduate, or a student looking for part time work, it’s important to focus on what recruiters are focused on. The survey has a lot of valuable data for young job seekers.

First some good news – the job market is better this year than it was last year. Good candidates are in demand, salaries are up and candidates have more flexibility to negotiate a higher salary.

Beyond your degree and your work and life experience, there is one area that you can focus on now to increase your chances of being hired into a job you want – that is your social media profiles and activity.

social recruitingSocial Recruiting

One important area of increased focus this year for hiring managers is social recruiting. If recruiters are spending more time, money and effort on using social media to find candidates, you can bet they’re spending more time finding and evaluating candidate social media profiles.

What specifically are they focused on? When it comes to your social media images and activity, the following can be red flags:

Typos – We hope there are no typos on your resume, but the survey shows that 72% of recruiters view typos – even on social media – as a negative.

Marijuana – It still illegal in most of the country, and some folks have a moral objection. 71% of recruiters don’t want to see it. If you’re in the job market, leave the party pictures off your profiles.

Oversharing – You might be surprised to see this, but if you’re constantly posting online, a recruiter may wonder whether you’re going to be on your phone all day when at work. If you’re sharing too much personal information, that might call into question your judgment or discretion. If you’re posting too much information about a prior job or employer, especially if it’s negative, that’s definitely a no-no.

Alcohol – Although most people drink at least occasionally, 47% of recruiters take a dim view of it being posted on your public social media. Act accordingly.

Selfies – Posting the odd selfie is no big deal, but be careful not to post too many of them. 18% of recruiters still view selfies as a negative.

Your public social media profiles and activity are becoming an extension of your resume. We’re not all the way there yet, but we’re quickly moving in that direction. Whatever you post on social media, you run the risk that a recruiter will think that’s the real you.

 

 

If you are worried that your teen or tween is at risk, we can help. The ThirdParent initial audit is now FREE (previously a $49 value). Ongoing monitoring is $15 per month and you can cancel at any time. Click here to sign up today

Contact ThirdParent any time for help and resources for monitoring child and teen internet activity.

Work at a high school or college? We have custom solutions for monitoring dangerous or inappropriate activity. Learn more.

 

Follow us on Twitter or Facebook for more news and information on keeping your teens safe online. You can also sign up for our weekly newsletter below.

 

Use Social Media To Highlight Soft Skills

An article in the Wall Street Journal today outlines a dilemma employers are facing in today’s changed work environment: it’s tough to find new employees with the appropriate soft skills.

“Companies across the U.S. say it is becoming increasingly difficult to find applicants who can communicate clearly, take initiative, problem-solve and get along with co-workers.

While such skills have always appealed to employers, decades-long shifts in the economy have made them especially crucial now. Companies have automated or outsourced many routine tasks, and the jobs that remain often require workers to take on broader responsibilities that demand critical thinking, empathy or other abilities that computers can’t easily simulate.”

The article cites a Wall Street Journal survey of 900 executives, which found that 92% felt that soft sills are as important as or more important than technical skills.

The article also cites a survey from 2015 performed by LinkedIn, which attempted to identify which soft skills are most in demand, and therefore most likely to land candidates a job. The list of traits, in resumeorder, was:

  • Ability to communicate
  • Organization
  • Capacity for teamwork
  • Punctuality
  • Critical thinking
  • Social savvy
  • Creativity
  • Adaptability

We don’t think that people possessing these traits don’t exist; if companies can’t find them, we put the blame on the recruiting process as it now stands. From what we’ve seen, if 100 candidates apply for a job opening, the standard procedure is that those 100 resumes are uploaded into an Applicant Tracking System (ATS) and an algorithm identifies the 3 or 4 best candidates based on objective criteria programmed into the ATS before the search began. The initial resume-screening phase looks for technical skills and experience – it does not attempt to consider soft skills, and therefore isn’t optimized to find candidates who possess them.

We think the system is going to change, and young employees without a robust job history or deep technical skills could be the biggest beneficiaries. Here’s how.

A CareerBuilder survey earlier this your found that 60% of employers admit to using social media to vet candidates at some point during the recruitment process (we think the real number is higher). If a company is not interviewing/hiring candidates with strong soft skills, it’s probably because the resumes making it through the ATS to the interview stage have strong technical skills, but lack those soft skills.

Looking at candidates’ public social media can be a great way to identify candidates who do possess some of those soft skills, and the opposite. Ability to communicate clearly, attention to detail, social savvy and showing good judgment can all be evaluated for a candidate who is active online, and most candidates are.

This is good news for job seekers with strong soft skills. By sharpening your social media game, you can make yourself more hirable in an era where who you are online is likely to become an increasingly important consideration for hiring managers.

Some experts view social media as primarily a liability for job seekers, and caution candidates to keep the excessive partying, foul language and questionable commentary off of social media. That is a good idea, but we may be entering an era where clean, well thought out social media profiles can be an important asset.

Note to employers: If you’re looking for help making social media vetting a bigger part of your hiring process, ThirdPro can help. To find out how we can help your company, contact us today.

 

 

 

 

Contact ThirdParent any time for help and resources for monitoring child and teen internet activity.

Work at a high school or college? We have custom solutions for monitoring dangerous or inappropriate activity. Learn more.

 

Follow us on Twitter or Facebook for more news and information on keeping your teens safe online. You can also sign up for our weekly newsletter below.

 

This Week in Social Media News For Parents

Stories for the week ending 7/8/2016

~

“It’s as if someone took Minority Report as a shopping catalogue or a punch list rather than a vision of dystopia.” Google-backed CityBridge is bringing free Wi-Fi to NYC. The true cost may be the privacy of its citizens.

Google Is Transforming NYC’s Payphones Into a ‘Personalized Propaganda Engine’

~

Here’s an excellent read and resource for parents from Sue Scheff.

10 internet commandments for kids going online

~

Pokemon GoDoes your teen struggle with walking and looking down at his phone at the same time? If so, you better hope he doesn’t download Nintendo’s new blockbuster mobile game, Pokemon Go.

I caught some rare Pokemon in the middle of Manhattan, and it’s clear why people are obsessed with Pokemon Go

~

Your teen could be betting on video games played on gaming platform Steam. One mom is suing.

Mom takes on Valve, third-party “trading” sites, alleges “illegal scheme”

~

The FBI busted a child porn ring and their site, PlayPen, which is undoubtedly a good thing. They left the site up and running and installed malware on new visitors’ computers to track them, without a warrant. While the results may appear to justify what they did, many expected a judge to rule that they were out of line. The judge, however, offered the opinion that by joining a network, users should have no expectation of privacy. That decision is very, very likely to be reversed.

US Judge confuses privacy and security, concludes that you should have neither

~

Britain’s Prince William is the latest celebrity (can we call him that?) to come out against bullying. Bravo, old chap.

Prince William Is Letting Everybody Know He’s Standing Up To Bullying

~

More teens are getting their news online than from traditional newspapers. No surprise there, but what may be surprising is that more teens are getting their news from Snapchat and Twitter than from Facebook.

Teens are getting almost all of their news from Snapchat and Twitter these days

~

A study of the online video game Halo 3 by researchers at two universities revealed that men who were low-skilled players were more likely to harass women than highly skilled players.

Men who harass women online are quite literally losers, new study finds

~

Did we miss an interesting story? Please let us know.

 

NEW: For a limited time the ThirdParent audit is FREE (normally $49). You can cancel at any time. Sign up today!

 

 

Contact ThirdParent any time for help and resources for monitoring child and teen internet activity.

Work at a high school or college? We have custom solutions for monitoring dangerous or inappropriate activity. Learn more.

Follow us on Twitter or Facebook for more news and information on keeping your teens safe online. You can also sign up for our weekly newsletter below.

 

New Stats On Employers Doing Social Media Screening

There are lots of statistics out there about whether and to what extent employers are using social media as a screening tool for potential new hires. We’ve written about some of them before. Based on what we’ve read, and our decades of experience in the workplace, we believe that most statistics are understated.

What is more likely being captured is the number of recruiters who admit that they’re doing it. Speaking for myself, I rarely do a meeting with a new business associate without Googling him. If one of the first search results is his Facebook or LinkedIn profile, I’ll look. That goes double for someone I’m interviewing.

CareerBuilder LogoNew data out of CareerBuilder’s annual Social Media Recruiting survey make a couple of things abundantly clear:

  • The number of recruiters who use social media as a vetting tool is rising rapidly. 60% confirm that they are doing it this year vs. 52% last year and 11% 10 years ago.
  • They aren’t just looking out of curiosity. 21% admit that they are looking for something that will disqualify a candidate, and 49% of those who do check have disqualified a candidate because of something they found.

According to the survey, one tactic that candidates have been employing – deleting social media accounts or using a pseudonym – might be doing more harm that good. 41% of respondents said that they are less likely to offer a candidate an interview if they can’t find them online, up from 35% last year. Candidates are much better off having, in our opinion, a professional LinkedIn profile and at least one clean, public social media profile. Either Facebook or Twitter works fine; Instagram is more problematic because the search function is more difficult to use.

The most frequently found negatives, in order:

  1. Inappropriate pictures, video or text posts
  2. Evidence of alcohol or drug use
  3. Hate speech related to race, religion or gender
  4. Negative comments about prior employer or coworkers
  5. Poor communication skills

The news isn’t all bad for job seekers. The most frequent positives, in order:

  1. Online information supported candidate’s job qualifications
  2. Online conduct was professional
  3. Personality appeared to be a good fit with company culture
  4. Candidate appeared to be well rounded
  5. Positive communication skills

A final note to successful hires: once you land the job, your public social media life can still be scrutinized. 41% of companies responding to the survey say they use social media to keep track of current employees, and 26% of them had fired or reprimanded employees for inappropriate online activity.

 

 

The ThirdParent initial audit is now FREE (previously a $49 value). Ongoing monitoring is $15 per month and you can cancel at any time. Click here to sign up today!

 

 

Contact ThirdParent any time for help and resources for monitoring child and teen internet activity.

Work at a high school or college? We have custom solutions for monitoring dangerous or inappropriate activity. Learn more.

Follow us on Twitter or Facebook for more news and information on keeping your teens safe online. You can also sign up for our weekly newsletter below.

 

Young Job Seekers Beware – Employers More Active on Social Media

The Society for Human Resource Management released the details of a survey earlier this year that point squarely to the fact that job seekers’ social media profiles are becoming a more important part of the applicant recruiting and screening process.

The study, which was completed in December of last year, surveyed 410 human resource professionals to get their views on the role of social media in their core job functions.

employers-social-mediaHow are the moves to mobile communication and social media playing out?

  • 84% of organizations are using social media to enhance recruiting and a further 9% are planning to do so
  • 66% of companies are targeting mobile users
  • 43% of companies admit to using search or social media to screen potential employees (we think the actual number is higher)
  • 44% of HR pros believe that public social media profiles can help in evaluating candidates
  • 36% of organizations have disqualified a candidate based on social media posts

reasons screen candidates social mediaWhy do employers screen candidates using social media?

  • Ability to learn information not on the resume (61%)
  • Ability to verify resume or application information (50%)
  • Candidate includes social media handles on application (41%)
  • Efficient use of time (34%)
  • Ability to assess prior work performance or potential (27%)

It makes sense. As companies are spending more time finding candidates via social media, they will use that social media connection to try to find out more about candidates.

We’re not just talking about seasoned candidates who are workplace veterans here. According to the survey, 34% of hourly workers are screened using social media. We believe that HR staffers are using search and social media to a very wide extent in recruiting, especially the younger digital natives who have had Google and Facebook as a fixture throughout their careers.

As a young, would-be new hire, you don’t want to be disqualified from any job because of something you’ve posted on social media. Things to keep in mind:

  • All posts are permanent. Even if you have deleted something, someone else might have shared it
  • Info posted to a private social media account can be shared by one of your friends, making it public
  • There may be social media accounts that you aren’t using or have forgotten about
  • That post may have been a joke at the time but it could make a recruiter have serious doubts about your character
  • Turn it around – social media is yet another way to make yourself look like a great candidate

As personal social media continues to extend its overlap into the work world, it pays to make sure your social media profiles are not a career impediment. If you need someone to take a second look, the ThirdParent/ThirdPro initial audit is FREE for a limited time (previously a $49 value). You can cancel at any time. Sign up today!

 

 

Contact ThirdParent any time for help and resources for monitoring child and teen internet activity.

Work at a high school or college? We have custom solutions for monitoring dangerous or inappropriate activity. Learn more.

Follow us on Twitter or Facebook for more news and information on keeping your teens safe online. You can also sign up for our weekly newsletter below.