Club Penguin Tackles Online Safety, Cyberbullying

Club PenguinDisney’s Club Penguin, the social network and multi player online role-playing game for kids, has long been a safe haven for younger players given their very kid-friendly policies. According to an announcement this week, Club Penguin is about to get even more serious about online safety and fighting cyberbullying.

All my kids have played Club Penguin (our youngest still does), and for as long as I can remember, there was never a doubt about the safety of the experience, even for users 10 and under. From the Club Penguin website:

From live moderators and filtered chat, to an ad-free play environment and special parent tools, we strive to be the safest place on the internet. Here are some online safety tips to share with your child:

– Never give out personal information online. Your real name, age, where you live, phone number or school.
– Never share your password with anyone, except your parents. Someone else might use your password and pretend to be you.
– If someone does or says anything online to make you feel uncomfortable, tell your parent or guardian right away.
– Choose a nickname that doesn’t give away your real name, or location.

Club-Penguin-BlueThe above are great guidelines for any young internet user, on Club Penguin or elsewhere.

In addition to having clear safety guidelines, Club Penguin goes out of its way to allow easy parental monitoring of children’s accounts, and also makes it very easy to report abuse.

If you encounter a mean or rude penguin while playing, you can report them to our moderation team. Click the “M” (Report Player) icon on their player card to report a player. Our moderators will review the report and ban any penguins who have broken the rules.

After reporting the penguin, you can also add them to your Ignore List, by clicking on the “ghost” (Ignore Player) icon on their Player Card. Once they’re on your Ignore List, you will no longer see what that penguin says or does. You could also go to a different room, or switch servers.

Now Disney is going a step further to promote online safety and prevent cyberbullying, both on Club Penguin and across the internet. In a press release, the company stated:

The ‘It Starts with You!’ campaign, developed primarily for tweens and parents of tweens, is Club Penguin’s most ambitious and expansive online safety campaign ever. It will span across multiple platforms including placements on Disney Channel and Disney’s online destinations, integrations in the virtual world of Club Penguin, as well as real-world, direct-to-kid components by working with leading online safety and educational organizations.

Club Penguin will offer resources for parents and children, both online and in schools, with the motto, “Be Cool, Be Heard, Be Safe.” Disney is looking to spread the safety message to its 200 million registered users and beyond. For more information, click here for news, videos and tips from Club Penguin’s Online Safety Center, and stay tuned for more from the leader in kids’ online safety.


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