Golfer Uses Social Media to Amplify Apology

Professional golfer Suzann Pettersen felt like she owned someone an apology this morning, and she used her social media accounts to amplify it for the world, and her fans, to see.

Pettersen committed what is being viewed as an unsportsmanlike but legal move on Sunday in the Solheim Cup, a high profile international competition, and was loudly criticized on TV and social media for it. The European Team, her squad, went on to lose to the Americans, but that’s not the point here.

Rather than simply apologizing in person, and she says she did, she used her social media fan base (92k Twitter followers, 19k Instagram followers) to get the apology out there in perhaps the biggest way she knows how.

The full text of the apology, originally posted to her Instagram account then shared with her Twitter followers, is as follows:

I’ve never felt more gutted and truly sad about what went down Sunday on the 17th at the Solheim Cup.
suzann-pettersenI am so sorry for not thinking about the bigger picture in the heat of the battle and competition. I was trying my hardest for my team and put the single match and the point that could be earned ahead of sportsmanship and the game of golf itself! I feel like I let my team down and I am sorry.
To the U.S. team, you guys have a great leader in Juli, who I’ve always looked up to and respect so much. Knowing I need to make things “right,” I had a face to face chat with her before leaving Germany this morning to tell her in person how I really feel about all of this. I wanted her also to know that I am sorry.
I hope in time the U.S. team will forgive me and know that I have learned a valuable lesson about what is truly important in this great game of golf which has given me so much in my life.
To the fans of golf who watched the competition on TV, I am sorry for the way I carried myself. I can be so much better and being an ambassador for this great game means a lot to me.
The Solheim Cup has been a huge part of my career. I wish I could change Sunday for many reasons. Unfortunately I can’t.
This week I want to push forward toward another opportunity to earn the Solheim Cup back for Europe in the right way. And I want to work hard to earn back your belief in me as someone who plays hard, plays fair and plays the great game of golf the right way.

You’ll probably never have as many Twitter or Instagram fans as Suzann Pettersen, but this can serve as a reminder of another way that social media can be used to improve your personal brand and do the right thing.



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