Rutgers, Twitter and College Admissions

Screen Shot 2013-11-25 at 9.59.06 AMWe’ve written before about the risk of college admissions officers checking you out online and on social media as part of the college admission process. It goes without saying that if you are looking to apply to a top college, or more importantly are vying for and academic or athletic scholarship, you’ll want to make sure you’ve cleaned up your digital footprint. You don’t want an admissions officer making a snap judgment on your character based on something you’ve posted online. (ProTip: if you’re unsure how to do that, we can help).

Once you’ve done that, you can take it one step further and use social media to your advantage in giving yourself the best shot at the school of your choice. I was pleased to see how diligently Rutgers University uses Twitter to help students in the application process. By 8:00 AM this morning, the school’s admissions staff had already replied to 9 questions posed by applicants, and they were applying to those who hadn’t had the foresight to tweet @Apply2Rutgers directly.

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Of course that is not the limit to what you can do online. You’ve probably used a college website to do research before applying, or their Facebook page to get a feel for the culture. There are countless websites that rank colleges based on a number of metrics.

Since teens do very little talking on the phone these days, I’m sure they’d shudder at the thought of calling a college admissions office with a question. It’s nice to see that Rutgers is using the available technology to make the admissions process easier.

Rutgers gets an A+.

 

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