The Harvard University Institute of Politics released a study recently titled Survey of Young Americans’ Attitudes Toward Politics and Public Service. The study polled 2,011 18 – 29 year olds in the fourth quarter of last year asking questions about a number of topics. The one that caught out eye was the section on social media use.
Not surprisingly, Facebook is the most used social media platform, being used by 81% of respondents, a 1% increase over the past two years.
The fastest growing social media platforms were Snapchat, which grew 8% over the past two years, and Instagram, which grew by 7%.
Despite their rapid growth Instagram and Snapchat are nowhere near Facebook level of ubiquity. Instagram is used by only 46% of respondents, and Snapchat by only 36%.
Will either ever get to 80%+ penetration? It is possible, despite the fact that there are many options out there. Taking Stock with Teens, a survey by Piper Jaffray released this month polled over 6,500 teens about their social media use. The Piper survey found that 75% of U.S. teens use Snapchat and 74% use Instagram, while only 59% use Facebook. Snapchat and Instagram, in that order, were most highly ranked when asked what is your “most important social network?”
The times are changing.
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