Your Reputation – Who Are You Online?

Newsflash: who you are online (to someone else) depends at least in part the where you are online. This is especially true for corporate recruiters, who are increasingly using the internet and social media to take a closer look at potential employees before extending an offer or even before granting an interview. And the dark underbelly of this is that recruiters can glean facts or form opinions about you that include character and personal insights that would be taboo if they came at you in the form if interview questions.

Take a look at the following:


A couple of things jump out at us. First:

  • U. S. adults aged 18 – 29 are more likely to be on Facebook (82%), Instagram (55%) and Twitter (32%) than on LinkedIn (22%)

If you are in this category, perhaps you have a blue-collar job, or are happily employed and have no intention of using LinkedIn to find your next job. But:

  • U. S. college graduates are more likely to be on Facebook (72%) than on LinkedIn (46%)

If you are ever going to be in the job market, we’d argue that a clean, professional LinkedIn profile is essential. LinkedIn profiles show up very well in search results, and they are the first place many employers will look for you online before or during the interview process.

A clean LinkedIn profile also provides a nice balance to whatever else you’re doing online. Unless your LinkedIn profile contains typos or errors, it’s almost impossible to put anything bad on there. Contrast that with whatever you’re posting on Facebook, Instagram or Twitter. While those posts may seem funny or interesting to your friends, much of that content is unlikely to impress employers, and some of it might be a downright turnoff.

Use your online identity to make a good impression with employers. You never know who is looking for you.




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