Texas Tech Football Coach Admits to Catfishing Players

Well, sort of. In any case, we’re not fans of this story.

Let us start by saying that if you’re the leader of an organization, and expect those below you to trust in your leadership, you shouldn’t do anything to make them believe you aren’t worthy of that trust.

Texas Tech LogoTexas Tech football coach Kliff Kingsbury admitted in an interview last week that he and his staff use fake social media accounts to spy on monitor players. Not cool.

According to Kingsbury, he and his staff set up fake accounts on Twitter and Facebook and make them look like they are owned by attractive girls, complete with cute profile pictures. The fake account then sends friend requests to his players, who are generally quick to accept the request, because, you know, cute girls… For all we know, they are doing it on Snapchat and Instagram as well.

The coaches are then privy to what players are posting, even in the event that their accounts are private. According to Kingsbury, “Those [accounts] are heavily monitored, for sure,”

We understand why coaches would do this, but don’t think they should. It is spying, and is using a totally dishonest tactics to get it done. We can’t imagine that they’ve disclosed to players that they are, or might be, doing this. When asked to defend the actions, Kingsbury offered,“[Social media is] complete and utter madness.”

That’s no excuse for deceiving your players – players who are expected to trust and respect you. I wouldn’t want one of my kids to be playing for a program that does this. It’s one thing to monitor public social media (one of the things we do here at ThirdParent, by the way), and something that we understand most major athletic programs are doing. It is another thing entirely to deceive people to gain access to their private posts.

Texas Tech ought to know better. Stay tuned for the backlash.




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